The process requires consumers, direct marketers, as well as the NCC and regulatory authorities within South Africa and overseas to work together. The role of the consumer is key in identifying and reporting unwanted or suspicious marketing contact received.

The opt-out registry will allow consumers to terminate direct marketing communications, alongside having themselves removed from marketing lists.

According to Ntaba, this process will take up to 30 days to come into effect.

She stated, “If you opt out tomorrow… 30 days after that, you are guaranteed that you should not rec…

Darul Ihsan Media Desk